Growth & Performance Lead
Turn marketing investment into measurable growth.
About the role
Véora is an ambitious digital healthcare company transforming access to medically supervised weight management. We are looking for an exceptional Growth & Performance Lead who can combine strategic judgement with hands-on execution. You will own digital growth performance, improve acquisition economics and turn marketing investment into sustainable, measurable business outcomes. This is not an agency-coordination-only role: you must know how to work directly in campaigns, analytics and funnels when needed.
What you'll do
- Own digital acquisition strategy and hands-on performance optimisation.
- Improve acquisition costs, conversion rates, retention and customer lifetime value.
- Work confidently across Google Ads, Meta Ads, analytics and conversion optimisation.
- Diagnose funnel bottlenecks, prioritise experiments and implement improvements.
- Direct external specialists while personally validating their work and recommendations.
- Build transparent reporting tied to commercial outcomes, not vanity metrics.
- Partner with product and operations to improve the patient journey.
- Keep all activity within applicable healthcare advertising standards.
Who we're looking for
- 5+ years of measurable growth or performance marketing experience.
- Evidence of scaling a consumer or subscription business efficiently.
- Strong hands-on expertise in paid acquisition, analytics and experimentation.
- Ability to combine overarching growth strategy with detailed execution.
- Solid grasp of CAC, LTV, conversion, retention and marketing ROI.
- Experience directing agencies and challenging underperforming plans.
- Commercial judgement, cost discipline and personal accountability.
- Fluent English; Dutch strongly preferred.
What we offer
- A high-impact role with direct collaboration with the founder.
- Ownership of digital growth strategy and execution.
- A highly attractive, performance-driven earning model with substantial financial upside for exceptional results.
- Autonomy to test, improve and scale effective growth initiatives.
Apply
Send us your CV and answer the question below with concrete examples and outcomes.