Growth Marketing Lead
You own acquisition and retention across paid, organic, lifecycle and referral. That is a more interesting problem here than in most categories, because healthcare advertising rules are narrow and our own standards are narrower still.
You will build the growth system end to end: channel strategy, creative direction, measurement, and a view of the numbers that runs past the first purchase to whether people stay in treatment and get a result.
You work directly with the founder on positioning and pricing, not only on channels. There is no growth team beneath you yet. You will build it.
What you bring
- Several years owning growth or performance in a consumer business, with results you can walk through in detail.
- Real fluency in experimentation, cohort analysis and retention, not only acquisition cost.
- The judgement to work inside advertising and medical claim restrictions and still find the angle that works.
- Comfort moving between strategy, creative direction and daily execution in the same week.
- Professional English. Dutch is a significant advantage today.
What you can expect
- Full ownership of growth for a live healthcare platform.
- Direct work with the founder on positioning, pricing and market entry.
- Equity, and the budget to test properly rather than in fragments.
- Remote, with regular time together in Amsterdam.
- The first market-entry plan for European expansion will be yours to write.
Your application
Send us a short introduction and your CV. We would be glad to hear what you want to build with us.